The Core Focus™ is one of the 8 questions of a document that we call the Vision/Traction Organizer™ or simple the VTO™, which is one of the five foundational tools of the Entrepreneurial Operating Systems®.
In the journey of an EOS® implementation we (the EOS Implementer and the Leadership Team of the organization) are working together to create a strong vision for the organization. A strong vision means that we have two things in place: 1. that we have defined the answer to the 8 questions of the VTO™ and 2. that we share the answers to these 8 questions with everybody in the organization and over time get to a point that we call Shared By All (SBA), where everybody is crystal clear on the vision and feel good about it.
Better Decision Making
Focus is one of the most important keys to success and you can think of the Core Focus as a decision making tool that helps everyone to stay laser focused in the business. The core focus consists of two parts: 1. your purpose/cause or passion and 2. your niche. These two parts together tell us why we do what we do and also what it is that we can can be the best in the world at in our business arena.
To define the core focus we have to dive into the passion/cause/purpose part and have deep understanding of where the fire within comes from and also have this understanding what we can be the best in the world at. If we nail that, we can stick to the Core Focus® and use the it make decisions.
Your Agile Organization
When everyone in the organization is crystal clear on what the Core Focus™ is, it enables the organization to become more agile. This is because with the core focus everyone can draw a circle in the sand and determine if a decision, communication or action is inside the circle (=inside of our core focus definition) or outside of the circle (=outside of our core focus).
An unclear core focus is like driving with your car in the fog: you hit the brake most of the time, go slow and are not accelerating. Once you have defined your core focus with clarity, then you go fast, the fog has been cleared and you can accelerate.
You truly need to have this level of clarity to move fast in the VUCA World we live in (VUCE = Volatile, Uncertain, Complex, Ambiguous). Please make the decision to stick to your Core Focus once you have defined it and you will get more done faster and avoid a lot of frustrations because you will not chase all kinds of shiny opportunities that are outside of your core focus.