Your Business Map

Your Business Map

Three year Business Plans. Yes, you still encounter them every now and then, but in today's VUCA world executing directly from a 3 year plan is RIDICULOUS! What you need is a business map to help you navigate towards your Vision using Scientific Thinking. EOS® has exactly that for you.

Two quotes, one message

Let’s look at two quotes and see where that takes us.

Quote number one is from Mike Tyson who reportedly said: “Everybody has a plan until they get punched in the face” – powerful!

Then let’s look at quote number two, this one is from Dwight Eisenhouwer who said”planning is everything, the plan is nothing”.

The message is the same: the plan once created is already outdated. If you dare to use it directly to navigate then you will meet Mike Tyson with his gloves. But the thinking work is absolutely great because it helps you to see opportunities and anticipate pitfalls. So instead of a complete and unusable plan we must use something else. What we need is a SIMPLE BUSINESS MAP: A clear and simple map that helps you to navigate towards what you want in a VUCA world.

The Map & EOS®

In the EOS® process, we clarify and create the vision for the organization by answering 8 questions of a tool that we call the Vision/Traction organizer or V/TO™. Once we have answered these 8 questions, agree with its answers and communicate all of them to everybody in the organization we can speak of a strong vision.
One of these questions is “what is your 3-Year Picture™”. This question is all about painting a vivid picture what we want the organization to look like three short years from now and we use the power of visualization to help our collective brains do the necessary path finding to get there.

The 3-Year Picture™

The 3-Year picture contains the revenue, profit and the key measurables (less is more) that we want to hit three years from now. In addition it contains five to fifteen bullets to paint a vivid picture of the organization. These bullets describe what it looks like when we are there, three years from now. It does NOT describe how we think we are going to get there, because if we go too much into the how, we are sure Mike Tyson punches us in the face. For great what bullets – think structure, people, processes, products/services, key partners, key activities, customer segments, business models, branding etc. Tip: you can use the Business Model Canvas as a thinking guide to get the vision from the head onto paper.
The 3-Year Picture™ must be exciting (this is key) and because it is not a complete plan it leaves room for great people to fill in the voids that are created when communicating this vision.
Once everybody is clear and can actually visualize these 5 to 15 bullets – seeing the future – we can start to treat this picture as our map to help us navigate. In our yearly planning cycle.

From Map to Goals

The 3-Year picture™ is used as a map when we define our 3 to 7 most important company goals for the next year. We do this work in the EOS® Annual, a two day session with the leadership team where we learn from the past, become stronger and healthier as a leadership team and plan the next year. Where the 3-Year Picture™ is our map for planning our 3 to 7 most important company goals for the next year, the 1-Year Plan becomes our Map for defining the 3-7 most important company rocks for the next quarter. This is the iterative approach that helps us to navigate in a VUCA world to get truly what we want.

What not How!

Focus on the What, not the HOW. This is such an important point that it is important to repeat it over and over again: please remember that the 3-Year Picture™ that we talked about here is all about what you WANT.

So what do you want?

It is not about defining HOW you are going to get there. Too often we let the HOW stand in the way of getting to the WHAT. Don’t be that person! In defining your business map, just focus on the what.

But wait…do we ever get to the how? Yes we do, because it is key to execute with success. We will figure out the how with our great team when we execute towards achieving our Rocks inside the quarter. This way we achieving our vision ONE QUARTER AT A TIME.

How do you get what you want? Break the mindset that you need a 3 or even 5 year plan to run your business. Instead use a map to successfully navigate in today’s VUCA world! Your V/TO® is that map.

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